Journalistic approach to public relations.

Journalism is a variety of public relations

Journalists complain about the rise and impact of public relations. It’s the “dark side”. Public relations (PR) “exerts a pressure” on journalism. It has a “distorting influence”. Journalists find themselves “at odds” with PR pros and “resist flacks”. This is the story told by journalists about PR and it positions public relations as outside of journalism; as separate; as other.


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